He pulled up a screen share, showing a clip of a legendary Sinetron —an Indonesian soap opera. The scene showed a woman gasping dramatically, the camera zooming in on her face five times in rapid succession, accompanied by a heavy, suspenseful sound effect.

In terms of popular videos, some of the most-watched Indonesian videos on YouTube include:

The biggest names aren't always traditional celebrities. They are like Atta Halilintar (a human content machine) or Ria Ricis (whose "Ricis" persona blends slapstick, motherhood, and motivational talks). Even traditional stars like Raffi Ahmad have pivoted to create "RANS Entertainment," a multi-channel empire that films everything from luxury car reviews to nasi goreng cooking battles.

Leo navigated to a different app. "There are stories. Short ones. Look, this is a soap opera recap."

Indonesian TV shows and movies have also gained popularity in recent years, both locally and internationally. Some notable examples include:

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