Nothing should be placed on a page arbitrarily. Every item should have a visual connection with something else on the page.

The fourth edition of "The Non-Designer's Design Book" provides an engaging and accessible introduction to the principles of design. The book covers essential topics such as:

Readers frequently describe a specific phenomenon after finishing this book: suddenly, they see bad design everywhere. You will walk down the street and spot poor alignment on a restaurant menu. You will open a brochure and notice a lack of contrast. This "visual literacy" is the true gift of the book

If two items are not exactly the same, make them different—really different. Contrast is what draws the eye to a page. It can be achieved through typeface choices, line thickness, colors, shapes, or sizes. Without contrast, a design looks gray, flat, and uninteresting. 2. Repetition