| Item | Description | |------|-------------| | | Sone360 – “Genjot Ayah Mertua” | | Short Tagline | “Buat Ayah Mertua Bangga, Bantu Saika Capai 18 % Penjualan di Indo18!” | | Goal | Enable users (mainly Saika , a small‑business owner) to track, boost and celebrate sales milestones on the Indo18 marketplace while giving family‑level motivation (e.g., “Ayah Mertua” encouragement). | | Primary Persona | Saika – 27‑year‑old online retailer selling fashion accessories on Indo18; wants quick feedback on sales progress, gamified encouragement from family, and easy sharing of milestones on social media. | | Business Value | • Increase repeat purchases by 12 % (motivation loops). • Reduce churn of small sellers on Indo18 by 8 % (community feel). • Generate user‑generated content (UGC) that markets Indo18 organically. | | Key Metrics | • Daily active users of Sone360 (target: 15 k within 6 months). • % of sellers who hit “Genjot” milestones (target: 65 %). • Social shares per milestone (target: 4 shares per seller). |
Saya memang menantikan peluncuran resmi kampanye #AyahMertua360 oleh Sone360. Bukan sekadar karena rasa penasaran, tapi juga karena saya melihat peluang positif yang dapat diambil: | Item | Description | |------|-------------| | |
In the context of intergenerational relationships, it's not uncommon for family members to have different perspectives and expectations. For instance, the relationship between a parent-in-law and a child-in-law can be particularly challenging, especially when cultural or generational differences come into play. • Reduce churn of small sellers on Indo18
The way people consume media and entertainment online has changed dramatically over the years. The rise of streaming platforms and social media has made it easier for users to access a vast array of content from anywhere in the world. This shift has also led to a more diverse and globalized audience, with users seeking out content that resonates with their interests, cultural backgrounds, or personal preferences. • % of sellers who hit “Genjot” milestones