The 2010s saw a "New Generation" movement that further deconstructed the superstar system in favor of ensemble casts and hyper-local settings. By prioritizing "rooted realism"—using local dialects and authentic cultural settings as narrative tools rather than mere backdrops—Malayalam cinema has found a massive audience across India and the globe. Recent blockbusters like Manjummel Boys (2024) and Aadujeevitham