Rokeach M. -1973-. The Nature Of Human Values. New York Free Press !!better!! [ TRUSTED ]

The modern "culture war" is a direct manifestation of clashing terminal values. One side prioritizes "National Security" and "Salvation"; the other prioritizes "Equality" and "Freedom." Rokeach predicted that when different value hierarchies occupy the same society, they will not just disagree on policy—they will find each other morally incomprehensible .

: Desirable "end-states" of existence. These are the ultimate goals a person wants to achieve in their lifetime. The modern "culture war" is a direct manifestation

Examples: A comfortable life, world peace, equality, family security, freedom, happiness, and wisdom. These are the ultimate goals a person wants

If I asked you to list your five most important values, you’d probably rattle off things like family, freedom, honesty, and security . It feels simple. But in 1973, social psychologist Milton Rokeach dropped a quiet intellectual bomb that proved those simple lists are actually the most complex wiring in your brain. It feels simple

The core of Rokeach’s theory is the distinction between two types of values, which are measured using the widely adopted Rokeach Value Survey (RVS) :