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In the time it took you to click on this post, thousands of hours of video were uploaded to the internet, a dozen memes were born, and a streaming giant likely greenlit a series based on a viral tweet. We aren’t just consuming media anymore; we are living inside it.

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The 1980s saw the emergence of cable TV, which expanded the number of channels available to viewers. This led to a proliferation of niche programming, with channels like MTV, CNN, and ESPN catering to specific interests. The same decade also saw the rise of home video technology, with the introduction of VHS and later DVD players. This allowed people to watch movies and TV shows in the comfort of their own homes, at any time.