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By 2022, 90% of US households had at least one paid SVOD service, but "serial churning"—subscribing and canceling based on specific content releases—began to impact revenue stability. The late November corridor is traditionally one of
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In emerging markets like India, digital media overtook television as the largest segment, driven by a massive rise in regional language content, which reached 56% of OTT share by 2025. The AI Horizon