: Bringing in enough money to keep going and making the effort worthwhile. 2. Strategic "Software" Modules
| Book | Core Chapter(s) | Why it matters | |------|----------------|----------------| | The Personal MBA (Josh Kaufman) | Ch 1-5, 8, 12 | The actual syllabus | | The 4-Hour Workweek (Tim Ferriss) | Ch 4 (Pareto), Ch 11 (Automation) | Leverage & elimination | | Profit First (Mike Michalowicz) | Ch 1-4 | Cash flow mechanics | | Influence (Robert Cialdini) | Ch 1-3, 7 | Psychology of selling | | The Lean Startup (Eric Ries) | Ch 3-6 | Build-measure-learn loop | personal mba business crash course install
You can’t install a Personal MBA once and be done. Business is not a static app—it’s a living system. New challenges will emerge. Markets shift. Your own role evolves. : Bringing in enough money to keep going
: Use the Personal MBA Reading List to curate a self-directed education instead of traditional business school. Business is not a static app—it’s a living system