In the early 2010s, the video editing landscape was dominated by established players like Adobe, Avid, and Final Cut Pro. NewBlueFX, founded in 2004, aimed to carve a niche for itself by offering high-quality, intuitive color correction and grading tools.

NewBlueFX is a renowned developer of video editing plugins that cater to the needs of professional video editors. Their plugins are designed to work seamlessly with popular video editing software such as Avid Media Composer, Adobe Premiere Pro, and Final Cut Pro. NewBlueFX plugins are known for their ease of use, versatility, and high-quality output.

: A common complaint with older or "repacked" versions of NewBlue plugins is their tendency to cause crashes or rendering issues . Users have reported plugins stopping after a few minutes or producing flickering results during final renders.

As with any beta software, there are potential drawbacks to consider: