If the quick fixes failed, you have a deeper corruption issue. You need to perform what the 2K support forums call a —a complete verification and reinstallation of the game files without losing your save data.
Turn off the console completely (not Rest Mode). Unplug the power cord for 30 seconds. Plug it back in and restart.
As of the final lifecycle patch of NBA 2K22 , the . You will no longer get trapped in the menu permanently.
: Have a friend invite you to their Neighborhood/Park while you are at the main menu. Joining a session directly can bypass the local menu hang.