A defining feature of Malayalam cinema is its deep connection to Kerala literature . In the 1970s and 80s, legendary writers like M.T. Vasudevan Nair Thakazhi Sivasankara Pillai Vaikom Muhammad Basheer

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(based on the Kerala floods) have set new box office records , proving that cultural specificity doesn't limit commercial success [10].

Despite its successes, Malayalam cinema faces challenges, including: