In the golden age of the 24-hour news cycle and the 15-second attention span, the music video has risen from a promotional tool to a cultural tentpole. It is no longer just about the song; it is about the moment . And in the bustling ecosystem of Los Angeles, Atlanta, and New York, few names have come to define that moment quite like the creative collective known as , and the visionary director driving its aesthetic: Abby McCoy .
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