In the mid-2000s, media theorists began noting the "Rani Effect"—the ability to make the audience weep, laugh, and cheer within a single scene. Films like Kabhi Alvida Naa Kehna (2006) saw her play a complex, morally grey character (an alcoholic, neglected wife). At a time when Bollywood heroines were expected to be virtuous, Rani chose chaos. This choice informed popular media’s understanding of anti-heroines. She made it acceptable to be flawed.
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