The buzz surrounding the film was heavily calculated to "target" maximum audience attention: Sunny Leone as the USP
Singh emphasized that talent should be the primary criterion for casting and that the industry needs to be more inclusive and less judgmental. He argued that artists, regardless of their background, should be given a fair chance to showcase their skills and contribute to the cinematic landscape. The buzz surrounding the film was heavily calculated
: While Singh acknowledged the "euphoria" surrounding Leone, he maintained that the film's success was a team effort. For her part, Leone has since moved into various business ventures, including her own cosmetic brand Starstruck , while continuing to act in projects like Anurag Kashyap's , which premiered at the Cannes Film Festival in 2023. People talking about Sunny Leone works good for Jism 2 For her part, Leone has since moved into
: He acknowledged that while Leone might be the primary "selling factor" for male audiences, he and co-star Randeep Hooda provided the balance for female viewers, making the film a complete "package affair". Talk more about Sunny Leone, says Arunoday | Bollywood "She may be a porn star, but Jism
: Singh explicitly stated that he does not judge people by their past work. "She may be a porn star, but Jism 2 is not a porn film," he noted in a 2012 interview, urging audiences to keep that distinction in mind. Marketing a "Hot" Target
: He acknowledged that while Leone's "selling factor" helped market the film, he and co-star Randeep Hooda provided the balance needed for the story's "tortured love triangle".