| Campaign | Issue | Role of Survivor Story | Outcome | |----------|-------|------------------------|---------| | | Sexual violence & harassment | Millions of survivors shared brief, powerful testimonies, creating a viral tipping point. | Toppled powerful figures; passed state laws on statute of limitations; shifted workplace norms. | | Truth Initiative’s “Finish It” | Tobacco use | Former smokers (survivors of addiction/illness) narrated physical deterioration and regret, juxtaposed with young non-smokers. | Contributed to a significant drop in youth smoking rates (2015-2020). | | It’s On Us (White House campaign) | Campus sexual assault | Peer survivors shared anonymous or public accounts of assault and bystander intervention failures. | Increased bystander intervention training on 600+ US campuses; changed Title IX guidance. | | Movember Foundation | Men’s suicide & cancer | Testimonials from men who survived suicidal crises or testicular/prostate cancer, speaking in authentic, non-stereotypical male voices. | Reduced stigma around men’s mental health; funded over 1,200 men’s health projects globally. |
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We save lives.
creates a powerful tool for public health and social change, moving beyond dry statistics to humanise complex issues. | Campaign | Issue | Role of Survivor
Lau received a Golden Bauhinia Award for Best Actress for her role in this poignant drama exploring the lives and bonds of women across different eras. | Contributed to a significant drop in youth