Then the camera pans across the wall. Written in what looks like tar and highlighter ink are dozens of messages. Among them:
, based on the true story of minor league hockey enforcer , who fought his way to professional success despite limited skating skills. Urban Romance : The Heart of a Goon goon wall video exclusive
By labeling a video as an "exclusive," creators exploit the Fear Of Missing Out (FOMO). Users are more likely to click on a "goon wall" video if they believe it contains content that has been banned or restricted elsewhere. Then the camera pans across the wall