The media landscape on 11/23/23 confirmed that “content” is now a fluid category—the most consumed “entertainment” was often not produced by studios, but by everyday users on social platforms.
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Five years ago, "prime time" was a physical location—the living room couch. On , viewing data showed that only 12% of U.S. households watched linear broadcast television between 8 PM and 11 PM. The rest were scattered across 47 different ecosystems: TikTok live-streams, YouTube deep-dives, interactive Netflix games, and Discord watch-parties for archived anime. The media landscape on 11/23/23 confirmed that “content”
: The 77-year-old icon made headlines by performing in a Dallas Cowboys cheerleader outfit during the Thanksgiving Day NFL game, a moment that quickly went viral across social media. Macy's Thanksgiving Day Parade On , viewing data showed that only 12% of U