As the new millennium arrived, Chiranjeevi’s image shifted towards a blend of class and mass. He became the stylish icon of Tollywood. Composers like provided the soundtrack for this era, delivering tracks that were slick, modern, and globally appealing while retaining Telugu flavor.
A thought-provoking song from a socially conscious film, highlighting his versatility beyond commercial "masala" roles. "Chinnaga Chinnaga" (Tagore):
A fun, high-energy title song composed by Devi Sri Prasad that captured the vibrant, local persona of the character.