Find out what your audience already hates, fears, or wants, and position your product as the bridge.
They have no recognition of a problem or need. This stage requires the most "indirect" approach, often using educational or curiosity-based hooks. The 5 Levels of Market Sophistication breakthrough advertising by eugene schwartz pdf 2021
They don't realize they have a problem or an unfulfilled desire yet; these prospects require education rather than a direct sales pitch. The Five Levels of Market Sophistication Find out what your audience already hates, fears,
: Prospect knows solutions exist but doesn't know your product. The 5 Levels of Market Sophistication They don't
However, if you are a copywriter, media buyer, or entrepreneur who wants to understand people buy, Breakthrough Advertising is essential reading.
Given the high demand for the digital version, here are your best options as of 2021 (and beyond):