Utilized for a more delicate, luxury-focused aesthetic. Brand Application
BMW uses this typeface across its entire global ecosystem, including: Bmw Type Next Font
is the bespoke corporate typeface of BMW AG, introduced as part of a major brand overhaul between 2019 and 2021. Designed primarily by Robert Strauch (Augsburg) in collaboration with the agency BECC , it replaced the aging "BMW Type Global Pro," which had been criticized for being indistinguishable from neutral fonts like Arial or Helvetica. Core Features of BMW Type Next Utilized for a more delicate, luxury-focused aesthetic