The project began as a titled “Maharashtrian Maharaja” authored by journalist‑turned‑screenwriter Rohan Joshi in 2020. The tale revolved around a self‑styled “bigmaster”—a small‑town hustler who dreams of becoming a city‑wide mogul. Producer Sanjay Mehra saw potential for a pan‑India adaptation that could leverage the rising popularity of regional protagonists in mainstream Hindi cinema .
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These visual cues became on social media, with fans recreating Amesh’s jacket, Mira’s tote, and Rohit’s tees, leading to a surge in sales for independent designers featured in the movie. The project began as a titled “Maharashtrian Maharaja”