Ben Settle - Email Players 1 - 15 Upd Jun 2026

: Moving away from "clickbait" and toward subject lines that get opened because they promise an entertaining story or a punchy benefit. The Email Player’s Playbook

The world of email marketing is often split into two camps: those who obsess over open rates and "professional" templates, and those who actually make money. Ben Settle - Email Players 1 - 15

In today’s world of 90-day drip campaigns, Issue #3 is heretical. Settle suggests that long, pre-written sequences smell like automation. Instead, he advocates for "live-ish" emails—batches written daily that reference current events. He reveals how he writes 30 emails in one sitting and then sprinkles "freshness" into each one (date stamps, news references) to fool the brain into thinking a human typed it just for you. : Moving away from "clickbait" and toward subject