In 2017, Facebook introduced a significant change to its video playback policy, auto-playing videos directly in users' news feeds. This move marked a substantial shift in how video content was consumed on the platform, with far-reaching implications for both users and content creators. This essay will explore the impact of auto-playing videos on Facebook, particularly focusing on the "top" videos that are most popular among users.
You cannot control whether a user has autoplay enabled on their device (Facebook allows users to turn it off to save data). However, you can optimize your video file to ensure that when autoplay is on, it performs flawlessly.
If users click "Hide all from [Your Page]," you will never hit the top again. Avoid clickbait titles that don't deliver. Autoplay only works if the video answers the promise of the thumbnail.