For those who experience it, ASMR is difficult to describe. Devotees often call it a "brain orgasm" or a "head tingle," though the feeling is typically non-sexual.

ASMR (Autonomous Sensory Meridian Response) is a relaxing, tingling sensation that usually begins on the scalp and moves down the spine. It is triggered by specific auditory or visual stimuli and is widely used for stress relief and sleep aid.