When TikTok first launched, it was primarily known for its dance and lip-sync videos. However, as the platform grew and evolved, users began to explore new and creative ways to use the app. Zoos and wildlife organizations were among those who saw the potential of TikTok and started to create their own content. By sharing short, engaging videos, zoos could showcase their animals, conservation efforts, and educational programs in a way that was both fun and informative.