He is an entrepreneur, author, and the former CEO of Nearbuy (which he sold to Google-backed Groupon). But today, he is most famous for deconstructing the emotional and practical realities of starting up. Unlike business gurus who sell expensive courses, Warikoo has made a distinct promise:
Warikoo suggests the Commit to working on your idea for 100 hours without any expectation of success. Don't judge the outcome. Just put in the work.
Use tools like WhatsApp, Google Sheets, or Carrd to simulate the service before hiring developers.
Instead of building a full product, run small-scale Pay-Per-Click ads for a few days to see if anyone clicks on your concept. 3. Startup Education & Community
Warikoo disagrees. Vehemently.
"Complete Guide to Starting Up" by Ankur Warikoo is a structured 16-hour mastercourse designed to guide beginners through the entire lifecycle of a startup—from initial ideation to launch . While the full course is a paid offering via his platform