The era of "Peak TV" is evolving into a period of correction. The market is saturated, leading to intense competition for subscriber attention.

: High smartphone penetration has led to a surge in streaming through apps like Spotify and YouTube Music, alongside a growing appetite for audio-based storytelling in podcasts.

Social media platforms like TikTok, Instagram, and YouTube have democratized content creation. The "audience" is now the "creator." This shift has birthed the , where a person filming in their bedroom can command more attention—and advertising revenue—than a traditional television network. Popular media is no longer just about what Hollywood produces; it’s about what the global community shares.

Katz, R., & Harrison, L. (2024). Global entertainment report 2024: Attention, platforms, and the attention economy . Media Analytics Press.